The Problem with Replication

The Problem with Replication

I love listening to podcasts, and one of my favorites is Hidden Brain on NPR. In a recent episode, the host, Shankar Vedantam, studied the problem with most scientific experiments: replicating results. There have been numerous studies and reports published which highlight scientific breakthroughs on everything from the effects of medicine to racial bias to social […]

Leave the Dishes

Leave the Dishes

We have more responsibilities than ever before; our day jobs, passion projects, family, friends, and household obligations pull us in several different directions. We try so hard to succeed at everything, and yet, there are days we feel like we can’t seem to accomplish anything. We’re encouraged to “lean in,” “say yes,” and embrace every opportunity that comes our way. It’s exhausting and stressful.

Branding Rockstar: Lisa Song Sutton

Branding Rockstar: Lisa Song Sutton

Today marks the launch of a new blog feature: Branding Rockstars. The first Friday of every month, we’ll interview someone who is killing it when it comes to branding. They’ll share their expertise and provide insights into how they create a clear, concise, and consistent brand. Our first Branding Rockstar is Lisa Song Sutton, who […]

Engaging Your Platform

Engaging Your Platform

This post is part of the 7 Steps to a Personal Brand series. Read the previous post: Crafting Your Public Persona. Building a personal brand is like maintaining a garden: It requires ongoing care, the needs will change depending on the environment, and if left unattended, it will perish. You can’t just create a tagline, […]

Crafting Your Public Persona

Crafting Your Public Persona

This post is part of the 7 Steps to a Personal Brand series. Read the previous post: Your Appearance and Your Brand. Though your appearance will serve as your first impression, what you say when you open your mouth will serve as your second. As we addressed in the Content Strategy post, what you say […]

Your Appearance and Your Brand

Your Appearance and Your Brand

This post is part of the 7 Steps to a Personal Brand series. Read the previous post: Building a Platform for your Personal Brand. Clothes don’t just make the man, they make the brand. Your appearance conveys more of your brand as you realize and serves as your first opportunity to create brand recognition. Before […]

Building a Platform for your Personal Brand

Building a Platform for your Personal Brand

This post is part of the 7 Steps to a Personal Brand series. Read the previous post: Establish Your Personal Brand. Lots of people talk about the importance of building a platform when it comes to branding, but I find there are a lot of different definitions of what a platform actually is. Your platform […]

Establish Your Personal Brand

Establish Your Personal Brand

This post is part of the 7 Steps to a Personal Brand series. Read the previous post: Identify Your Personal Brand. In the last post, we went through the process of identifying your personal brand and creating a brand summary. That was step one. Step two is to establish your personal brand. The end goal […]