Building a Platform for your Personal Brand

Building a Platform for your Personal Brand

This post is part of the 7 Steps to a Personal Brand series. Read the previous post: Establish Your Personal Brand. Lots of people talk about the importance of building a platform when it comes to branding, but I find there are a lot of different definitions of what a platform actually is. Your platform […]

Establish Your Personal Brand

Establish Your Personal Brand

This post is part of the 7 Steps to a Personal Brand series. Read the previous post: Identify Your Personal Brand. In the last post, we went through the process of identifying your personal brand and creating a brand summary. That was step one. Step two is to establish your personal brand. The end goal […]

Identify Your Personal Brand

Identify Your Personal Brand

Last week, we addressed the importance of launching a personal brand, and this week, we take the first step: Identify it! Download your FREE Branding Worksheet Figuring how what your brand is takes brainstorming, beta testing, and tweaking. It’s not something you can come up with on a whim. Your personal brand will set the […]

Why Do I Need a Brand?

Why Do I Need a Brand?

When most people think of a “brand” they think of consumer products like Kellogg’s or Lexus. But whether you’re branding a person or a breakfast cereal, the purpose is the same: To convey a clear message in a short amount of time To establish name recognition and make you memorable Think of a product like […]

Welcome

Welcome to Branding Outside the Box! We’re glad you’re here! Allow me to introduce myself: I’m Dana Kaye, the founder of Kaye Publicity and author of Your Book, Your Brand: The Step-By-Step Guide to Launching Your Book and Boosting Your Sales. I have worked with hundreds of authors to help develop their unique author brands […]