As social media platforms continue to grow and change, we’re all finding it more difficult to stay current, grow our following, and reach more people. Between Facebook groups, Instagram pods, and Twitter chats, we’re all trying to work within the confines of the platforms’ changing algorithms to increase our followers and build an engaged following. […]
I love listening to podcasts, and one of my favorites is Hidden Brain on NPR. In a recent episode, the host, Shankar Vedantam, studied the problem with most scientific experiments: replicating results. There have been numerous studies and reports published which highlight scientific breakthroughs on everything from the effects of medicine to racial bias to social […]
We have more responsibilities than ever before; our day jobs, passion projects, family, friends, and household obligations pull us in several different directions. We try so hard to succeed at everything, and yet, there are days we feel like we can’t seem to accomplish anything. We’re encouraged to “lean in,” “say yes,” and embrace every opportunity that comes our way. It’s exhausting and stressful.
Ready to get started with video content? Here’s what NOT to do!
Today marks the launch of a new blog feature: Branding Rockstars. The first Friday of every month, we’ll interview someone who is killing it when it comes to branding. They’ll share their expertise and provide insights into how they create a clear, concise, and consistent brand. Our first Branding Rockstar is Lisa Song Sutton, who […]
This post is part of the 7 Steps to a Personal Brand series. Read the previous post: Crafting Your Public Persona. Building a personal brand is like maintaining a garden: It requires ongoing care, the needs will change depending on the environment, and if left unattended, it will perish. You can’t just create a tagline, […]
This post is part of the 7 Steps to a Personal Brand series. Read the previous post: Your Appearance and Your Brand. Though your appearance will serve as your first impression, what you say when you open your mouth will serve as your second. As we addressed in the Content Strategy post, what you say […]
This post is part of the 7 Steps to a Personal Brand series. Read the previous post: Building a Platform for your Personal Brand. Clothes don’t just make the man, they make the brand. Your appearance conveys more of your brand as you realize and serves as your first opportunity to create brand recognition. Before […]
This post is part of the 7 Steps to a Personal Brand series. Read the previous post: Establish Your Personal Brand. Lots of people talk about the importance of building a platform when it comes to branding, but I find there are a lot of different definitions of what a platform actually is. Your platform […]
This post is part of the 7 Steps to a Personal Brand series. Read the previous post: Establish Your Personal Brand. Now that you understand how to establish your online platform, it’s time to figure out what you’re going to say. When we work with clients to develop their content strategy, we often run into […]