The Problem with Replication

The Problem with Replication

I love listening to podcasts, and one of my favorites is Hidden Brain on NPR. In a recent episode, the host, Shankar Vedantam, studied the problem with most scientific experiments: replicating results. There have been numerous studies and reports published which highlight scientific breakthroughs on everything from the effects of medicine to racial bias to social […]

Crafting Your Public Persona

Crafting Your Public Persona

This post is part of the 7 Steps to a Personal Brand series. Read the previous post: Your Appearance and Your Brand. Though your appearance will serve as your first impression, what you say when you open your mouth will serve as your second. As we addressed in the Content Strategy post, what you say […]

Your Appearance and Your Brand

Your Appearance and Your Brand

This post is part of the 7 Steps to a Personal Brand series. Read the previous post: Building a Platform for your Personal Brand. Clothes don’t just make the man, they make the brand. Your appearance conveys more of your brand as you realize and serves as your first opportunity to create brand recognition. Before […]

Establish Your Personal Brand

Establish Your Personal Brand

This post is part of the 7 Steps to a Personal Brand series. Read the previous post: Identify Your Personal Brand. In the last post, we went through the process of identifying your personal brand and creating a brand summary. That was step one. Step two is to establish your personal brand. The end goal […]

Identify Your Personal Brand

Identify Your Personal Brand

Last week, we addressed the importance of launching a personal brand, and this week, we take the first step: Identify it! Download your FREE Branding Worksheet Figuring how what your brand is takes brainstorming, beta testing, and tweaking. It’s not something you can come up with on a whim. Your personal brand will set the […]

Why Do I Need a Brand?

Why Do I Need a Brand?

When most people think of a “brand” they think of consumer products like Kellogg’s or Lexus. But whether you’re branding a person or a breakfast cereal, the purpose is the same: To convey a clear message in a short amount of time To establish name recognition and make you memorable Think of a product like […]