Let’s Launch Your Brand Together

Let’s Launch Your Brand Together

Branding is not done in a bubble…but it can sometimes feel that way. When it comes to launching your personal brand, much of the brainstorming and crafting is done on your own. But how do you know you’re on the right track? How can you get feedback? What does it take to feel confident you’ve […]

7 Easy (and Free) Ways to Establish Your Personal Brand

7 Easy (and Free) Ways to Establish Your Personal Brand

Having a memorable and favorable personal brand is crucial to your career success. A personal brand is the key difference between being unremarkable and being unforgettable. Once you’ve created your tagline and brand summary using your Personal Brand worksheet, you’re ready to convey your brand message to the world. But how? While many companies spend […]

When is business personal?

When is business personal?

For many of us, the dividing line between work-life and home-life isn’t as defined as it once was. More people are working from home, either full time or part time, and the concept of 9-to-5, no exceptions, is quickly leaving the modern workplace. We don’t want to miss soccer games and piano recitals; we want […]

5 Misconceptions about a Personal Brand

5 Misconceptions about a Personal Brand

When I first launched Branding Outside the Box, I was surprised at how much confusion and misinformation there was surrounding personal branding. Many people don’t really know what a personal brand is, some think they know what it is (but really don’t), and the majority of people I’ve met don’t think of personal branding as […]

What’s Your Personality Type?

What’s Your Personality Type?

As I mentioned in my previous post, I love quizzes and assessments. I love gaining insight into who I am, where my strengths are, and how I can improve. Of all the tests I’ve ever taken, my favorite by far is the 16 Personalities test. The framework focuses on 4 key aspects of our personalities: […]

Becoming Memorable in a Quick Hit Culture

Becoming Memorable in a Quick Hit Culture

The world we live in moves very fast, and so do the people within it. There are more people and things vying for our attention, and we’re constantly trying to keep up. We skim emails, watch the first few seconds of videos, and scroll through headlines, looking for just a quick hit, just the gist, […]

Books to Add to Your Summer Reading List

Books to Add to Your Summer Reading List

Summer means beach days, family vacations, and weekend getaways, all of which mean reading time! As a book publicist, my to-be-read pile is constantly overflowing, but I make an effort to fit in books aimed at personal development. As I mentioned in a previous post, personal development is key. So whether you have a long […]

The Problem with Replication

The Problem with Replication

I love listening to podcasts, and one of my favorites is Hidden Brain on NPR. In a recent episode, the host, Shankar Vedantam, studied the problem with most scientific experiments: replicating results. There have been numerous studies and reports published which highlight scientific breakthroughs on everything from the effects of medicine to racial bias to social […]

Crafting Your Public Persona

Crafting Your Public Persona

This post is part of the 7 Steps to a Personal Brand series. Read the previous post: Your Appearance and Your Brand. Though your appearance will serve as your first impression, what you say when you open your mouth will serve as your second. As we addressed in the Content Strategy post, what you say […]

Your Appearance and Your Brand

Your Appearance and Your Brand

This post is part of the 7 Steps to a Personal Brand series. Read the previous post: Building a Platform for your Personal Brand. Clothes don’t just make the man, they make the brand. Your appearance conveys more of your brand as you realize and serves as your first opportunity to create brand recognition. Before […]