Why I Switched to ActiveCampaign from Mailchimp

Why I Switched to ActiveCampaign from Mailchimp

As I’ve addressed in a previous blog post, your email list is one of the most powerful marketing tools at your disposal. Unlike social media, where you don’t own your followers and rely on algorithms to serve up your content, your email list belongs to you and allows you to directly communicate with your subscribers. […]

Tutorial: How to Hide Your Pinnable Graphics

Tutorial: How to Hide Your Pinnable Graphics

Pinterest is a powerful tool for generating website traffic, but getting click-throughs requires large, vertical, eye-catching images that may not work well on your current blog or website. In this tutorial, I show you how to create hide those “pinnable” graphics on your site so your website users don’t see them, but Pinterest users will! […]

Tutorial: Automate Your Social Media Using Zapier

Tutorial: Automate Your Social Media Using Zapier

In a previous post, shared some ways to save time on social media, but today, I’m sharing one of my favorite tools: Zapier. Zapier enables users to automate almost any process they can imagine, from cross posting Instagram content to twitter to funneling webinar participants onto your email list. Watch this video to learn how! […]

How to Monetize (Without Stifling Your Creativity)

How to Monetize (Without Stifling Your Creativity)

While many of us start blogging for personal reasons – a love of writing, a desire to share thoughts with the world – many others launch blogs and websites with the intention to earn money. Ideally, your intentions are a combination of both. I started Branding Outside the Box, because I love helping people identify […]

Tutorial: How To Save Time on Social Media Without Sacrificing Quality

Tutorial: How To Save Time on Social Media Without Sacrificing Quality

A strategic, high quality social media presence can significantly increase your online following and quickly grow your brand. Whether you’re a maker with an Etsy store, an entrepreneur launching a business, or a professional on the hunt for a new job, most people will first come into contact with you online. Potential customers, investors, and […]

The Problem with Replication

The Problem with Replication

I love listening to podcasts, and one of my favorites is Hidden Brain on NPR. In a recent episode, the host, Shankar Vedantam, studied the problem with most scientific experiments: replicating results. There have been numerous studies and reports published which highlight scientific breakthroughs on everything from the effects of medicine to racial bias to social […]

Establish Your Personal Brand

Establish Your Personal Brand

This post is part of the 7 Steps to a Personal Brand series. Read the previous post: Identify Your Personal Brand. In the last post, we went through the process of identifying your personal brand and creating a brand summary. That was step one. Step two is to establish your personal brand. The end goal […]