Welcome to Branding Outside the Box! We’re glad you’re here!

Allow me to introduce myself: I’m Dana Kaye, the founder of Kaye Publicity and author of Your Book, Your Brand: The Step-By-Step Guide to Launching Your Book and Boosting Your Sales. I have worked with hundreds of authors to help develop their unique author brands and establish those brands out in the world. In my years of experience, I’ve learned the importance of personal branding and how it can advance your career.

But branding is not just for authors. Personal and professional brands are crucial, no matter what industry you work in.

That’s why I launched Branding Outside the Box. I am committed to helping all types of individuals—from recent college graduates to corporate VPs, from artists to entrepreneurs—understand the importance of branding and how to establish their own.

On the blog, we’ll have weekly posts explaining the various tools at your disposal, including topics such as, “Video Content: Is It for Me?” and “What Do My Clothes Say About Me?” We want to create a community, so I encourage you to post reactions and discussion questions in the comments section.

To that end, please introduce yourself! Leave your name, affiliation, current goals, and anything else you’d like to share in the comments section!

7 thoughts on “Welcome

  1. Dana, congratulations on the new book! I first heard of you on the radio pre-launch, and figured out that you were doing exactly what you teach others to do, so I bought the book.
    Now I am entering pre-launch for my first book, and trying to figure out what next? You can bet I will keep reading your book and following your blog. Who knows- I may be a future client.
    Keep up the good work, Dana Kaye!

  2. Hi. Dana.

    JD Allen here. I also have a series coming out next year and want to be on top of this branding thing from the begining. I have a special issue in that some traditional marketing and branding is not always the best avenue for me. Dyslexia sucks on social media. I’ve met you a couple of times in person and I’m looking forward working with your process.


    1. Of course, I saw your announcement! Congratulations! How do you feel about video content? A lot of authors I know who struggle with dyslexia and other learning disabilities have had success with vlogs and skype interviews.

      1. Awwe. Thank for remembering.

        Let’s say no one has ever accused me of being camera shy. I’ve used public speaking to compensate for years. My concern would be talking into the void. So content and building a following would be the challenge. I guess those are the same challenges for blogging and social media.


  3. I absolutely love your blog.. Great colors & theme.
    Did you make this site yourself? Please reply back as I’m looking
    to create my very own site and would like to find out where you got this from or
    exactly what the theme is called. Kudos!

    1. The site was designed by our talented Digital Marketer, Melissa Jo Hill. If you’d like some help designing your site, shoot me an email dana(at)brandingoutsidethebox(dot)com.

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