It’s long been said that if you’re not moving forward, then you’re actually moving backwards. I strongly believe the same is true for professional development; if you don’t continue to grow your knowledge base and learn new skills, you will get further and further behind the learning curve. In order to stay competitive in your […]
Too often, it’s not what you know but who you know. You can have the skills, the experience, and the vision to excel in a job, but without the right referral, advocate, or brand champion, you’ll never get the opportunity demonstrate your ability. Your next promotion, next sale, next client, will most likely be the […]
I’ve known Lisa Nigro for over a decade, and for as long as I’ve known Lisa, she has always been passionate, compassionate, and dedicated to service. She has gone through several transformations, launched multiple non-profits, and built a speaking career. She is a Branding Rockstar and I’m pleased to welcome her to Branding Outside the […]
As social media platforms continue to grow and change, we’re all finding it more difficult to stay current, grow our following, and reach more people. Between Facebook groups, Instagram pods, and Twitter chats, we’re all trying to work within the confines of the platforms’ changing algorithms to increase our followers and build an engaged following. […]
I love listening to podcasts, and one of my favorites is Hidden Brain on NPR. In a recent episode, the host, Shankar Vedantam, studied the problem with most scientific experiments: replicating results. There have been numerous studies and reports published which highlight scientific breakthroughs on everything from the effects of medicine to racial bias to social […]
We have more responsibilities than ever before; our day jobs, passion projects, family, friends, and household obligations pull us in several different directions. We try so hard to succeed at everything, and yet, there are days we feel like we can’t seem to accomplish anything. We’re encouraged to “lean in,” “say yes,” and embrace every opportunity that comes our way. It’s exhausting and stressful.
Ready to get started with video content? Here’s what NOT to do!
Today marks the launch of a new blog feature: Branding Rockstars. The first Friday of every month, we’ll interview someone who is killing it when it comes to branding. They’ll share their expertise and provide insights into how they create a clear, concise, and consistent brand. Our first Branding Rockstar is Lisa Song Sutton, who […]
This post is part of the 7 Steps to a Personal Brand series. Read the previous post: Crafting Your Public Persona. Building a personal brand is like maintaining a garden: It requires ongoing care, the needs will change depending on the environment, and if left unattended, it will perish. You can’t just create a tagline, […]
This post is part of the 7 Steps to a Personal Brand series. Read the previous post: Your Appearance and Your Brand. Though your appearance will serve as your first impression, what you say when you open your mouth will serve as your second. As we addressed in the Content Strategy post, what you say […]