How to Identify Your Personal Brand

How to Identify Your Personal Brand

You understand the importance of having a personal brand, but how do you know what exactly your brand is? In this video, I share how you can identify your unique personal brand, and then use that brand to become more memorable and make a more lasting impression. This video will show you how to identify […]

What is a personal brand?

What is a personal brand?

If you’ve been a member of the Branding Outside the Box community for a while, you’ve heard me emphasize the importance of becoming more memorable through personal branding. But you may not fully understand what it consists of and why it’s necessary. In this video, I explain exactly what a personal brand is and why […]

Five Ways to Generate Word-of-Mouth Promotion

Five Ways to Generate Word-of-Mouth Promotion

Most marketers and advertisers will tell you it takes 7-10 impressions to solidify brand recognition. This means that the first time someone encounters a person or brand, chances are, they will be forgotten moments later. It isn’t until someone has repetitive contact with you and your business that brand recognition will be solidified and you […]

How to Avoid FOMO in Your Career

How to Avoid FOMO in Your Career

Whether you’re launching a business or climbing the corporate ladder, there are going to be many times in your career where you experience a fear of missing out. You see your colleagues joining various committees or work groups, others in your field are launching podcasts or YouTube channels, and your peers are constantly telling you […]

Let’s Launch Your Brand Together

Let’s Launch Your Brand Together

Branding is not done in a bubble…but it can sometimes feel that way. When it comes to launching your personal brand, much of the brainstorming and crafting is done on your own. But how do you know you’re on the right track? How can you get feedback? What does it take to feel confident you’ve […]

7 Easy (and Free) Ways to Establish Your Personal Brand

7 Easy (and Free) Ways to Establish Your Personal Brand

Having a memorable and favorable personal brand is crucial to your career success. A personal brand is the key difference between being unremarkable and being unforgettable. Once you’ve created your tagline and brand summary using your Personal Brand worksheet, you’re ready to convey your brand message to the world. But how? While many companies spend […]

When is business personal?

When is business personal?

For many of us, the dividing line between work-life and home-life isn’t as defined as it once was. More people are working from home, either full time or part time, and the concept of 9-to-5, no exceptions, is quickly leaving the modern workplace. We don’t want to miss soccer games and piano recitals; we want […]

5 Misconceptions about a Personal Brand

5 Misconceptions about a Personal Brand

When I first launched Branding Outside the Box, I was surprised at how much confusion and misinformation there was surrounding personal branding. Many people don’t really know what a personal brand is, some think they know what it is (but really don’t), and the majority of people I’ve met don’t think of personal branding as […]

What’s Your Personality Type?

What’s Your Personality Type?

As I mentioned in my previous post, I love quizzes and assessments. I love gaining insight into who I am, where my strengths are, and how I can improve. Of all the tests I’ve ever taken, my favorite by far is the 16 Personalities test. The framework focuses on 4 key aspects of our personalities: […]

Becoming Memorable in a Quick Hit Culture

Becoming Memorable in a Quick Hit Culture

The world we live in moves very fast, and so do the people within it. There are more people and things vying for our attention, and we’re constantly trying to keep up. We skim emails, watch the first few seconds of videos, and scroll through headlines, looking for just a quick hit, just the gist, […]