How to Prioritize Tasks

How to Prioritize Tasks

As entrepreneurs, our to-do lists can get pretty long. It can often feel overwhelming, sometimes impossible, to accomplish everything. In today’s video, I’m showing you how to prioritize tasks, so you can achieve more in less time. As someone with two companies, a speaking career, not to mention a young son, I know firsthand the […]

Media Training: Tips for Better Interviews

Media Training: Tips for Better Interviews

If you’re ready to run a PR campaign – whether it’s to grow your business or establish your personal platform – you must first identify which media outlets you’re going to target. In today’s video, I’m explaining the three types of media outlets and how coverage in those outlets can advance your career. Once you’ve […]

How to Write Pitch Emails that Get Opened

How to Write Pitch Emails that Get Opened

Are you attempting to book yourself on podcasts or secure guest articles, but it seems like all your emails are just going into a void? Are you unsure of how to rise above the crowded inbox and get people to take notice? In today’s video, I’m sharing how to write pitch emails that get opened. […]

How to Pitch Yourself to Media

How to Pitch Yourself to Media

Not everyone can afford to hire a big PR firm to handle their media outreach. But guess what, you don’t need a PR firm to secure media coverage for you and your business. In today’s video, I’m showing you how you can pitch yourself to media. I’ve run my PR company for almost a decade, […]

The Three Types of Media and How They Can Advance Your Career

The Three Types of Media and How They Can Advance Your Career

If you’re ready to run a PR campaign –whether it’s to grow your business or establish your personal platform –you must first identify which media outlets you’re going to target. In today’s video, I’m explaining the three types of media outlets and how coverage in those outlets can advance your career. Once you’ve compiled your […]

Earned Media vs. Paid Media

Earned Media vs. Paid Media

Media outreach is a necessary component to becoming more memorable, but you may not know where to start or how the different types of media outlets function. In this video, I’m showing you the difference between earned media and paid media, and the different roles they play in your media campaign. Once you understand the […]

When is it time to re-brand?

When is it time to re-brand?

Your Personal Brand is not set in stone. When you offer new services, change the products you sell, or shift jobs, it will be necessary to re-brand. But when should you begin the re-branding process? And how? In this video, I’m demonstrating the importance of re-branding early and getting your message out there sooner rather […]

The #1 Rule for Making a Lasting Impression

The #1 Rule for Making a Lasting Impression

In our fast-moving, quick-hit culture, it can be difficult to make a lasting impression. You may attend networking events or conferences, meet dozens of new people, but struggle to cultivate those relationships past the first follow-up email. It may feel like everyone else is being thought of for job opportunities and promotions, and you’re constantly […]

How to Identify Your Personal Brand

How to Identify Your Personal Brand

You understand the importance of having a personal brand, but how do you know what exactly your brand is? In this video, I share how you can identify your unique personal brand, and then use that brand to become more memorable and make a more lasting impression. This video will show you how to identify […]